After a pretty daunting day of news on Thursday, the arrival of Black Friday couldn’t be any timelier. The retail frenzy has kicked off in a major way this morning, and shrewd shoppers are already getting their hands on the bargains.
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Black Friday in South Africa
Love it or hate it, Black Friday fever is now an annual tradition in South Africa – and this certainly isn’t our first rodeo. The trolley dashers of Mzansi have been at this game for a while now, honing their deal-scouting skills in the 21st century.
The event, imported from America not too long ago, brings out the best in creative marketers and bargain hunters alike. Today, millions of South Africans will benefit from a cut-price offer – even if they’re not aware of Black Friday.
The stakes are high this year
Our leading retailers, biggest businesses, and even informal traders are all in direct competition to keep up with the demands of a deal-hungry nation. With our festive season just around the corner, many will take this opportunity to get their Christmas shopping sorted. It’s wise, it’s savvy, and it beats a late dash to the shops on Xmas Eve!
According to a Finder survey, an estimated 18,5 million adults in South Africa will participate in Black Friday and search data indicates that Game, Makro, Takealot and Shoprite are some of the most popular retail outlets.
In terms of specific products and brands, search data suggests shoppers will look for deals on products, including phones and laptops, related to Huawei, MTN and Vodacom. And, for those interested, you can actually track how much money is being spent by shoppers in South Africa AS IT HAPPENS – just by clicking here!
from The South African https://ift.tt/3p4xqiD
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